Art Direction | Design
Meta
Role: Art Director
Visual Theme / Creative Narrative
With the launch of Meta heralding a new era for our brand family, we created our MWC/Davos design language to evoke the aspirations we have for its future — one that is inclusive, inspirational, and adaptable — while still feeling grounded and human in its delivery.
Central Motif: Prism
The shape and movement of the prism beckon toward the future while the rich colors, gentle curve, and dimensionality hint at the human and cultural elements of the metaverse. The extreme close up view lets us explore the nuances as those elements flow one into the next. The overall look is approachable, optimistic, and forward-thinking.
Thanks to Jack Morton, Buck Design and Meta’s Creative & Experiential Team for the collaboration.