GMS Summit

Facebook GMS Summit 2021

Role: Art Director

The GMS Summit brings together more than 7,000 Facebook employees who are part of its Global Marketing Solutions team. It’s a time to reconnect, talk priorities, network and be inspired. Last year, for the first time ever, the Summit was forced to go virtual due to the pandemic. And 12 months later, Facebook found itself in the same boat. Still at home. Many locked down. Everyone craving connections and contact.

That’s why the theme for 2021 was “Reconnect”, with the goal of reconnecting the audience back to the GMS community, with the organization’s mission, and with themselves. We wanted more than a single viewing experience, we wanted to create something that could be shared amongst all attendees to really create a feeling of connection. To bring that to life, we created an experience that evoked a total digital festival experience, channeling energy, togetherness and discovery.

Episodes were packaged into 7 programming blocks and released on Facebook’s internal channels, allowing employees to stream them on-demand. We kept the audience engaged throughout the experience with live polling, a dedicated #unsummiting hashtag on Instagram and AR filters.

The result was a 360-degree engagement extravaganza at every turn.

My role as Art Director, I established a set of conceptual themes and oversaw the creation of all digital content that populates the GMS hub and @gms_Summit social channel.