CES 2020

FACEBOOK

Role: Art Director

Overview

In late 2019, Facebook Inc (Instagram, Messenger, WhatsApp, etc.) updated the company branding to be clearer about the products. Our team was tasked with the exciting responsibility of bringing this rebranding initiative to life and introducing the latest product innovations from the company.

As the art director, my responsibility was to lead the digital content, visual and experiential design elements of the event. Collaborating closely with Facebook's internal creative team and agency partners Jack Morton Worldwide, I oversaw the development of the visual language across branding, activations, and spatial design.

Activations

Our team utilized FB HQ to showcase how the various Facebook products are coming to life in the real world. Activations were displayed outside of the meeting rooms to allow attendees time to engage with the products.

Products and Services showcased:

eCommerce, Messenger, Portal, Privacy, Oculus,
Creator - Chinatown Market

Takeaway

Together, we created a distinctive and inviting Facebook HQ space at CES 2020, designed to showcase the entire Facebook family of apps and services. Our involvement ranged from curating content for the Facebook space to providing industry insights and executing partner events on-site.