Art Direction | Design
Cannes Lions Live 2021
Meta participated in Cannes LIONS Live 2021– a virtual festival that provided a global meeting place for marketers, creators and innovators to inspire each other and celebrate creativity within the industry.
This year at Cannes LIONS Live, we wanted to tell the stories of the businesses, brands, creators and communities who are changing the world. Our organizing principle was "Good Ideas Deserve to be Found," and throughout the Cannes week we shined a spotlight on those who are using creativity as a force for good while building community and bringing the world closer together.
To help us reinforce the program’s theme, we partnered with the Open Arts team and worked with illustrator, Amanda Phingbodhipakkiya (@alonglastname), to create a design system for our virtual presence including our FBB Cannes Hub, event invites/gifts, social + digital assets, and sales/marketing materials.
Highlights
Our digital contents were shared across social (on-platform and off-platform), the hub and email. We’ve featured 22 Global Sessions with 57 speakers (44 female, 13 male) from around the world and earned over 2.7m engagements across contents.
Role
Art Director
#Thanks
Huge thank you to the XFN team that made this program such a success!