Background
The COVID-19 pandemic left small businesses everywhere facing unprecedented challenges. Facebook’s Global Business Marketing Team was tasked with producing educational content for struggling small businesses. The "Boost My Business" and "Spotlights" episodes helped to unpack the challenges, shared solutions to build resiliency, and drove SMB growth.
In the "Boost My Business Show," Tan France met small businesses from the US and UK, helping them achieve their business goals by teaching them easy-to-use digital tools and techniques.
The "Boost My Business: Spotlights" series delivered five emotionally driven episodes focused on small business recovery during the pandemic.
As the art director of this project, I developed the overall look and feel for the Boost My Business brand and managed the entire production process from initial concept to completion.
Result: The series was one of the highest-rated programs produced by Boost with Facebook. The latest garnered over 20M views in the U.S. and continues to draw huge numbers on the Facebook platform.
5.7M US Season 1 views
14.5M UK Season 1 views
24.1M US Spotlights Season 1 views
20M US Season 2 views
CLIENT: Meta (Facebook)
Executive Producer: Tim O’Hara, Matt Sutton, David Helberg
Creative Director: Tom Baird,
Art Director: Vanessa Lee
Partner: Strike Anywhere Film